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McWilliam’s is pleased to be the official wine partner for Over60, a new online community for Australians over the age of sixty.
Since recently launching their website and social media presence, Over60 have built a large community with the hope of bringing Australian seniors together, creating a platform to share ideas and experiences.
With content on topics like travel, lifestyle, money and finance, and everything in between, Over60 has created an online community that serves to really cater to the older generations, who are often neglected in the online space.
In the partnership Over60 will be sharing articles and advice on everything to do with wine, as well as providing offers on wine to members.
Toby Kennett, co-founder at Over60, says that he is incredibly excited about the partnership.
“We’re thrilled to have partnered with such an iconic family-owned Australian company. McWilliam’s and Over60 share a common understanding and conviction toward catering our respective offerings to the expanding Australian senior demographic in a way that really resonates with our audiences. From the Hunter Valley to the world, McWilliam’s are at the forefront of the wine industry and Over60 are excited to have them as our go–to on all things wine.”
McWilliam’s Digital Marketing Director Chris Maloney says that the fit was an obvious one.
“The partnership between McWilliam’s and Over60 is an exciting venture. Over60 have recognised that the older generations are moving online in unprecedented numbers and they have done an amazing job of building their community so quickly. As an Australian, family-owned winery with 137 years of history, our values are closely aligned and many of the members of the Over60 community have fond memories of McWilliam’s wines.”
You can see the Over60 website here.
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McWilliam’s build on six generations of Australian experience to craft quality wine for the world to enjoy. They are wines that tell the story of our family and a century long love affair with winemaking. McWilliam’s offers a variety of cool climate, high altitude wines from NSW vineyards including the Riverina, Hilltops, Tumbarumba and Canberra.
Our flagship wines include Shiraz, Chardonnay and Botrytis Semillon, as well as premium Pinot Noir, Pinot Grigio, Sauvignon Blanc, Cabernet Sauvignon, Syrah and many more. With 140 years and six generations of winemaking experience, McWilliam’s has a long and prestigious history in producing fortified wines, including Tawny, Muscat and Topaque.